\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c4\u03c1\u03b9\u03ba \u03c4\u03c9\u03bd supermarket \u03c0\u03bf\u03c5 \u03bc\u03b1\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1. \u039c\u03af\u03b1 \u03b2\u03cc\u03bb\u03c4\u03b1 \u03c3\u03c4\u03bf \u03c3\u03bf\u03c5\u03c0\u03b5\u03c1\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u201c\u03b1\u03b8\u03ce\u03b1\u201d \u03cc\u03c3\u03bf \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03bd\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03b9\u03bf\u03cd \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf supermarket \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1.<\/p>\n
\u0397 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c1\u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03ce\u03c1\u03bf\u03c5 \u03b5\u03bd\u03cc\u03c2 supermarket \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7, \u03b5\u03bd\u03ce \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c6\u03b5\u03cd\u03c1\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf \u03cc\u03c1\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c8\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b4\u03b9\u03ac\u03b4\u03c1\u03bf\u03bc\u03bf\u03af \u03c4\u03bf\u03c5 \u03bc\u03b1\u03c2 \u03c0\u03c1\u03bf(\u03c3)\u03ba\u03b1\u03bb\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5: Trolleyology.<\/strong><\/p>\n \u0393\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b7 \u03bc\u03b9\u03b1 \u03c6\u03bf\u03c1\u03ac \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03bf \u201c\u03c3\u03c4\u03ae\u03c3\u03b9\u03bc\u03bf\u201d \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03c9\u03c2 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c0\u03ac\u03c3\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03cc\u03c3\u03bf \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd. \u0391\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c4\u03c1\u03b9\u03ba\u03c2 \u03c4\u03bf\u03c5 marketing \u03c4\u03c9\u03bd supermarket \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c0\u03ac\u03bd\u03c4\u03c9\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd, \u03b4\u03b7\u03bb. \u03b1\u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c4\u03b1.<\/p>\n \u03a4\u03b1 \u03c6\u03c1\u03bf\u03cd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bb\u03b1\u03c7\u03b1\u03bd\u03b9\u03ba\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03ba\u03ac\u03c0\u03bf\u03c5 \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03b5\u03af\u03c3\u03bf\u03b4\u03bf:<\/strong> \u0393\u03b9\u03b1\u03c4\u03af \u03b1\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03ae, \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c0\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c3\u03b5 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c3\u03c0\u03bf\u03bd\u03b4\u03af\u03b5\u03c2.<\/p>\n \u039f\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03b9 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03bf\u03af \u03bc\u03c0\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b4\u03b9\u03c0\u03bb\u03b1\u03bd\u03ac \u03c1\u03ac\u03c6\u03b9\u03b1.<\/p>\n \u03a4\u03b1 \u03b5\u03af\u03b4\u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03c5\u03bc\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf \u03c0\u03af\u03c3\u03c9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2.<\/p>\n \u03a4\u03b1 \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c3\u03c4\u03bf \u03cd\u03c8\u03bf\u03c2 \u03c4\u03c9\u03bd \u03bc\u03b1\u03c4\u03b9\u03ce\u03bd \u03c3\u03b1\u03c2:<\/strong> \u03a4\u03c5\u03c7\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ac \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2. \u03a3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2, \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1, \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd, \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03bd\u03ac\u03ba\u03c1\u03b9\u03b2\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c1\u03ac\u03c6\u03b9.<\/p>\n \u039a\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac \u03b1\u03b3\u03b1\u03c0\u03bf\u03cd\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd<\/strong>.<\/p>\n \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 367 \u03b3\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03af\u03b4\u03b9\u03bf\u03c5 \u03b3\u03b9\u03b1\u03bf\u03c5\u03c1\u03c4\u03b9\u03bf\u03cd:<\/strong> \u039f \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b1\u03c0\u03bb\u03c9\u03bc\u03ad\u03bd\u03bf \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ae\u03ba\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c1\u03b1\u03c6\u03b9\u03bf\u03cd (\u03ae \u03c4\u03bf\u03c5 \u03c8\u03c5\u03b3\u03b5\u03af\u03bf\u03c5) \u03c0\u03c1\u03ce\u03c4\u03bf\u03bd \u03c4\u03c1\u03b1\u03b2\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c4\u03b7 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ad\u03c2, \u03ac\u03c1\u03b1 \u03ba\u03b1\u03bb\u03cc.<\/p>\n \u03a4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 \u03bc\u03b5 \u03c4\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03bb\u03b1\u03ba\u03ac\u03ba\u03b9\u03b1: \u039f\u03b9 \u00ab\u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2\u00bb \u03b3\u03b5\u03b9\u03c4\u03bf\u03bd\u03b9\u03ad\u03c2 (\u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac) \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03bb\u03b1\u03ba\u03ac\u03ba\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03ba\u03b9\u03bd\u03b5\u03af\u03c3\u03c4\u03b5 \u03b3\u03c1\u03b7\u03b3\u03bf\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u2019 \u03cc,\u03c4\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u039f \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ae\u03c7\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c1\u03bf\u03c4\u03c3\u03ac\u03ba\u03b9 \u03c3\u03c4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03bb\u03b1\u03ba\u03b1\u03ba\u03b9\u03ce\u03bd \u03b5\u03b4\u03ce \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf\u03c2, \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c3\u03b1\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b4\u03cd\u03bd\u03b5\u03c4\u03b5 \u03b1\u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b1 \u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03c3\u03b1\u03c2.<\/p>\n \u039f\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf, \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1.<\/strong><\/p>\n \u03a4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03c4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba; <\/strong>\u0388\u03c7\u03bf\u03c5\u03bd \u03b4\u03bf\u03b8\u03b5\u03af \u03ba\u03b1\u03c4\u03ac \u03ba\u03b1\u03b9\u03c1\u03bf\u03cd\u03c2 \u03c0\u03ac\u03c1\u03b1 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03af \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03b5\u03b4\u03ce \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c5\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2 \u03b8\u03b1 \u03c0\u03bf\u03cd\u03bc\u03b5 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u03b5\u03be\u03ae\u03c2: \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7. \u03a4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03af\u03bd\u03bf\u03c2 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2\u00bb;<\/p>\n \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd: <\/strong>\u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9, \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ce\u03c2, \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd, \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03ac \u03c4\u03bf\u03c5\u03c2, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03c4\u03b9\u03bb\u03ae\u03c8\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2;<\/p>\n \u03a6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03cc\u03c4\u03b1\u03bd \u03bc\u03b9\u03bb\u03bf\u03cd\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bc\u03b9\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03c0\u03b1\u03bd\u03b9\u03cc\u03c4\u03b1\u03c4\u03bf \u03c4\u03bf \u03c6\u03b1\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u03a3\u03ba\u03bf\u03c0\u03cc\u03c2, \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9, \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03ac\u03bb\u03bb\u03c9\u03bd, \u03bf \u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c3\u03b5 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u2013\u03b7 \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 (segmentation).<\/p>\n \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03ad\u03bd\u03b1\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03b5\u03bd\u03cc\u03c2 pc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u2013\u03ac\u03bb\u03bb\u03bf\u03c2 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03c4\u03bf pc \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ad\u03c2 \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf\u03c5, \u03ac\u03bb\u03bb\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9\u03b1, \u03ac\u03bb\u03bb\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ba.\u03bf.\u03ba. \u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd pc \u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf marketer \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03bb\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf (\u03ae \u03c0\u03bf\u03b9\u03b1) \u03b1\u03c0\u03cc \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 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\u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd, \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03ba.\u03bb\u03c0. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c1\u03c1\u03ad\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc positioning. \u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ad\u03c7\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03ac \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2. \u039f\u03b9 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 (\u03c0.\u03c7. email marketing) \u03b8\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03bf\u03c5\u03bd \u03c4\u03bf positioning. \u03a4\u03cc\u03c3\u03bf \u03cc\u03bc\u03c9\u03c2 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc positioning \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03bf \u03c3\u03c9\u03c3\u03c4\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03ba\u03c0\u03bf\u03c1\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c4\u03c1\u03b9\u03ba \u03c4\u03c9\u03bd supermarket \u03c0\u03bf\u03c5 \u03bc\u03b1\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1. \u039c\u03af\u03b1 \u03b2\u03cc\u03bb\u03c4\u03b1 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\u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1.<\/p>\n","protected":false},"author":1,"featured_media":791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[31,14,22],"class_list":["post-790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-internet-marketing","tag-money","tag-simvoules-poliseon"],"_links":{"self":[{"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/posts\/790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=790"}],"version-history":[{"count":0,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/posts\/790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/media\/791"}],"wp:attachment":[{"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}