{"id":171,"date":"2014-10-07T21:00:18","date_gmt":"2014-10-07T18:00:18","guid":{"rendered":"http:\/\/www.businesslife.gr\/?p=171"},"modified":"2014-10-08T00:08:18","modified_gmt":"2014-10-07T21:08:18","slug":"dimiourgisete-ena-plano-marketing","status":"publish","type":"post","link":"https:\/\/www.businesslife.gr\/?p=171","title":{"rendered":"\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bb\u03ac\u03bd\u03bf marketing"},"content":{"rendered":"<p><strong>\u03a0\u03c9\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 \u03c0\u03bb\u03ac\u03bd\u03bf marketing: \u03a4\u03bf marketing \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2.<\/strong> \u0391\u03c5\u03c4\u03cc 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\u03b1\u03c6\u03b9\u03b5\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf marketing, \u03c0.\u03c7. 10% \u2013 20%. \u039a\u03b1\u03b9 \u03bc\u03b7\u03bd \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03b5\u03bd\u03b4\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03ac \u03c3\u03b1\u03c2, \u03b4\u03b9\u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c1\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03ac \u03c3\u03b1\u03c2 \u03b8\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03b1\u03bd 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\u03c4\u03c1\u03cc\u03c0\u03bf.<\/p>\n<p><strong>\u03a0\u03c1\u03bf\u03c3\u03ba\u03b1\u03bb\u03ad\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 bloggers.<\/strong> \u0391\u03bd \u03b1\u03ba\u03cc\u03bc\u03b1 \u03b4\u03b5\u03bd \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 blogging, \u03af\u03c3\u03c9\u03c2 \u03ae\u03c1\u03b8\u03b5 \u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03bd\u03b1 \u03b1\u03c1\u03c7\u03af\u03c3\u03b5\u03c4\u03b5. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7, \u03c7\u03c9\u03c1\u03af\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03b8\u03b1 \u03ad\u03c1\u03b8\u03bf\u03c5\u03bd \u03ba\u03b9 \u03b1\u03c5\u03c4\u03ac. \u039a\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03c3\u03b5 blogs \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 bloggers, \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b5 \u03c3\u03b1\u03c2, \u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03ac\u03c4\u03b9 \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2. \u039c\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03b7\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2. \u03a0\u03c1\u03bf\u03c3\u03ba\u03b1\u03bb\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 bloggers \u03bd\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03bf\u03c5\u03bd \u03ba\u03ac\u03c4\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u039f\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 bloggers, \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bd\u03ad\u03bf\u03c5\u03c2 \u03bf\u03c0\u03b1\u03b4\u03bf\u03cd\u03c2, \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03b8\u03b1 \u03bc\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2.<\/p>\n<p><strong>\u039a\u03ac\u03bd\u03c4\u03b5 Podcasting.<\/strong> \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03b1\u03c5\u03c4\u03cc \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c6\u03bf\u03b2\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd \u03b4\u03b9\u03b5\u03c1\u03b5\u03c5\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c0\u03c9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 Podcast, \u03b8\u03b1 \u03b5\u03ba\u03c0\u03bb\u03b1\u03b3\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03b5\u03af\u03bd\u03b1\u03b9. \u03a4\u03bf \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 Podcast, \u03c3\u03b1\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03b5\u03cd\u03b5\u03b9 \u03c3\u03b5 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