{"id":1554,"date":"2014-09-14T21:11:22","date_gmt":"2014-09-14T18:11:22","guid":{"rendered":"http:\/\/www.businesslife.gr\/?p=1554"},"modified":"2014-09-14T21:11:22","modified_gmt":"2014-09-14T18:11:22","slug":"ta-idi-tou-marketing","status":"publish","type":"post","link":"https:\/\/www.businesslife.gr\/?p=1554","title":{"rendered":"\u03a4\u03b1 \u03b5\u03af\u03b4\u03b7 \u03c4\u03bf\u03c5 Marketing"},"content":{"rendered":"<p><strong>Marketing \u03ba\u03b1\u03b9 \u0391\u03c1\u03c7\u03b1\u03af\u03b1 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03a3\u03ba\u03ad\u03c8\u03b7: <\/strong>\u0397 \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u0395\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 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\u03b5\u03be\u03ae\u03c2:<\/p>\n<blockquote><p>\u00ab\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03b4\u03b9\u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1, \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03b1\u03be\u03af\u03b1\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c7\u03ad\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03bc\u03b5 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03b5\u03c0\u03c9\u03c6\u03b5\u03bb\u03b5\u03af\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc\u03bd\u00bb.<\/p><\/blockquote>\n<p>\u039f Peter Economides, \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03bf\u03c5 \u03c6\u03ae\u03bc\u03b7\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 branding ,\u03c3\u03c4\u03b7\u03bd \u03bf\u03bc\u03b9\u03bb\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u0395\u0394\u0395\u0395 \u03bc\u03b1\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u03a4\u039f BRANDING \u0395\u0399\u039d\u0391\u0399 \u0397 \u0394\u0399\u0391\u0394\u0399\u039a\u0391\u03a3\u0399\u0391 \u0394\u0399\u0391\u03a7\u0395\u0399\u03a1\u0399\u03a3\u0397\u03a3 \u03a4\u03a9\u039d \u0395\u039d\u03a4\u03a5\u03a0\u03a9\u03a3\u0395\u03a9\u039d \u0391\u03bd \u03c3\u03b1\u03c2 \u03b4\u03b5\u03af\u03be\u03c9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1, \u03c4\u03b9 \u03c3\u03ba\u03ad\u03c6\u03c4\u03b5\u03c3\u03c4\u03b5; \u0394\u03b9\u03c8\u03ac\u03b5\u03b9 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2; [\u03b1\u03c0\u2019 \u03c4\u03bf \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae\u03c1\u03b9\u03bf: \u00ab\u039c\u03c0\u03cd\u03c1\u03b1;\u00bb] \u039c\u03c0\u03cd\u03c1\u03b1 \u03c3\u03b5 \u03ba\u03cc\u03ba\u03ba\u03b9\u03bd\u03bf \u03ba\u03bf\u03c5\u03c4\u03ac\u03ba\u03b9; [\u03b1\u03c0\u2019 \u03c4\u03bf \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae\u03c1\u03b9\u03bf: \u00abCoca Cola\u00bb] Coca Cola. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 Coca Cola \u03c4\u03c9\u03bd \u03c4\u03c3\u03b9\u03b3\u03ac\u03c1\u03c9\u03bd; [\u03b1\u03c0\u2019 \u03c4\u03bf \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae\u03c1\u03b9\u03bf: \u00abMarlboro\u00bb] \u03a0\u03ce\u03c2 \u03b5\u03af\u03c0\u03b1\u03c4\u03b5; Marlboro. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 Marlboro \u03c4\u03b7\u03c2 \u03b2\u03cc\u03c4\u03ba\u03b1\u03c2;<\/p>\n<p>\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03c0\u03b5 Smirnoff; \u03a0\u03bf\u03b9\u03bf\u03c2 \u03bb\u03ad\u03b5\u03b9 Absolut; \u03a3\u03b7\u03ba\u03ce\u03c3\u03c4\u03b5 \u03c7\u03ad\u03c1\u03b9\u03b1. \u0395\u03b3\u03ce \u03b8\u03b1 \u03c0\u03c9 Absolut. \u0397 Absolut \u03c4\u03c9\u03bd \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03b1\u03c0\u03bf\u03c5\u03c4\u03c3\u03b9\u03ce\u03bd; [\u03b1\u03c0\u2019 \u03c4\u03bf \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae\u03c1\u03b9\u03bf: \u00abNike\u00bb]. \u0395\u03b4\u03ce \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03bf\u03cd\u03bc\u03b5 \u2013 Nike. \u03a4\u03b1 Nike \u03c4\u03c9\u03bd coffee shops; Starbucks; \u03a4\u03b1 Starbucks \u03c4\u03c9\u03bd \u03bc\u03b9\u03ba\u03c1\u03ce\u03bd \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03c9\u03bd \u03c0\u03cc\u03bb\u03b7\u03c2; [\u03b1\u03c0\u2019 \u03c4\u03bf \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae\u03c1\u03b9\u03bf: \u00abSmart\u00bb]. \u03a4\u03bf Smart \u03c4\u03b7\u03c2 \u03bc\u03c0\u03cd\u03c1\u03b1\u03c2; [\u03b1\u03c0\u2019 \u03c4\u03bf \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae\u03c1\u03b9\u03bf: \u00abBud\u00bb] Bud;\u00a0 Heineken. \u0397 Heineken \u03c4\u03c9\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03ce\u03bd\u2026 Apple \u2013 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03bf\u03cd\u03bc\u03b5; \u03a9\u03c1\u03b1\u03af\u03b1!<\/p>\n<p>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 Apple \u03c4\u03b7\u03c2 \u039c\u03b5\u03c3\u03bf\u03b3\u03b5\u03af\u03bf\u03c5; [\u03b1\u03c0\u2019 \u03c4\u03bf \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae\u03c1\u03b9\u03bf: \u03b2\u03b1\u03b2\u03bf\u03cd\u03c1\u03b1, \u03b4\u03b5\u03b9\u03bb\u03ac \u03b1\u03ba\u03bf\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9 \u00ab\u0395\u03bb\u03bb\u03ac\u03b4\u03b1\u00bb] \u039c\u03c0\u03bf\u03c1\u03ce \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b1\u03ba\u03bf\u03cd\u03c3\u03c9, \u03c0\u03b1\u03c1\u03b1\u03ba\u03b1\u03bb\u03ce; [\u03b1\u03c0\u2019 \u03c4\u03bf \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae\u03c1\u03b9\u03bf: \u00ab\u0397 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1!\u00bb] \u0395\u03c5\u03c7\u03b1\u03c1\u03b9\u03c3\u03c4\u03ce! \u0395\u039b\u039b\u0391\u0394\u0391.<\/p>\n<p>\u03a4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03ac \u03bc\u03b1\u03c2 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03b1\u03c0\u03cc \u03bf\u03bd\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03bf\u03cd\u03bd \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf. \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b1\u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03b1\u03c0\u03cc \u03bf\u03bd\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b5\u03cd\u03c1\u03bf\u03c2 \u03b3\u03bd\u03ce\u03c3\u03b5\u03c9\u03bd.<\/p>\n<p><strong>\u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf \u03bb\u03cc\u03b3\u03bf \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 \u03b5\u03af\u03b4\u03b7:<\/strong><\/p>\n<p>\u2022 B2B Marketing<\/p>\n<p>\u2022 Email Marketing<\/p>\n<p>\u2022 Mobile Marketing<\/p>\n<p>\u2022 \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba 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