{"id":1493,"date":"2014-09-12T23:41:47","date_gmt":"2014-09-12T21:41:47","guid":{"rendered":"http:\/\/www.businesslife.gr\/?p=1493"},"modified":"2015-02-16T11:38:11","modified_gmt":"2015-02-16T09:38:11","slug":"nevromarketingk-stin-diafimisi","status":"publish","type":"post","link":"https:\/\/www.businesslife.gr\/?p=1493","title":{"rendered":"\u039d\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7"},"content":{"rendered":"<p><strong>\u039d\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba: \u03c4\u03bf \u03bd\u03ad\u03bf \u00ab\u03bb\u03b1\u03b3\u03c9\u03bd\u03b9\u03ba\u03cc\u00bb \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2<\/strong><\/p>\n<p>\u039c\u03b5 \u03c4\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03bc\u03b1\u03b3\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03bc\u03bf\u03b3\u03c1\u03ac\u03c6\u03c9\u03bd, \u03bf\u03b9 \u03b5\u03be\u03c0\u03ad\u03c1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b9\u03c7\u03bd\u03b5\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03bc\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b5\u03c6\u03ac\u03bb\u03bf\u03c5, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03b3\u03c1\u03b5\u03cd\u03c3\u03bf\u03c5\u03bd \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2! \u03a4\u03b1 \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03ac \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd \u03bc\u03b1\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03af \u03c4\u03bf\u03c5 \u03bd\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03bc\u03b5 \u03c4\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b1\u03b3\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2<\/p>\n<p>\u039f \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03c4\u03bf\u03bd \u03ac\u03bb\u03bb\u03bf\u03bd, \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b3\u03bf\u03cd\u03c3\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03ba\u03ad\u03c8\u03b7 \u03c4\u03bf\u03c5. \u039a\u03ac\u03c4\u03b9 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03ce\u03bd \u03b8\u03bd\u03b7\u03c4\u03ce\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b4\u03b9\u03b1\u03ba\u03b1\u03ae \u03bc\u03b5\u03bd \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03c5\u03c3\u03b5\u03b2\u03ae \u03c0\u03cc\u03b8\u03bf. \u0394\u03b5\u03bd \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2.<\/p>\n<p><strong>\u0395\u03bd\u03b1\u03c2 \u03bd\u03ad\u03bf\u03c2 \u03c4\u03bf\u03bc\u03ad\u03b1\u03c2, \u03c4\u03bf \u03bd\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03c3\u03c0\u03b5\u03cd\u03b4\u03b5\u03b9 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03c9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ce\u03bd<\/strong> \u03ba\u03b1\u03b9 \u03cc\u03c3\u03c9\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2. \u03a4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03c4\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9, \u03cc\u03c0\u03c9\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9, \u03cc\u03c4\u03b9 \u00ab\u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b5\u03af\u00bb \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b5\u03b3\u03ba\u03ad\u03c6\u03b1\u03bb\u03bf \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03bc\u03b5 \u03c4\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03bd\u03b5\u03c5\u03c1\u03bf\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7\u03c2. \u03a0\u03b1\u03c1&#8217; \u03cc\u03c4\u03b9 \u03b5\u03b3\u03b5\u03af\u03c1\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bf\u03bd\u03c4\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c1\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03ac \u03c4\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03ae, \u03c3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 \u03ba\u03b1\u03b9, \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1.<\/p>\n<p><strong>\u03a4\u03bf\u03bc\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03b9 \u03c3\u03b5 \u03c1\u03cc\u03bb\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ae:<\/strong> \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u00ab\u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b5\u03c2\u00bb \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c4\u03bf\u03c5\u03c2. \u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03b5\u03c1\u03c9\u03c4\u03ce\u03bc\u03b5\u03bd\u03bf\u03b9, \u03b5\u03bd\u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c4\u03b1 \u03ae \u03b1\u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c4\u03b1, \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c0\u03ac\u03bd\u03c4\u03bf\u03c4\u03b5 \u03bc\u03b5 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b1 \u03b5\u03c1\u03c9\u03c4\u03b7\u03bc\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b5\u03c5\u03bd\u03ce\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u03a4\u03bf \u03bd\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c3\u03ba\u03cc\u03c0\u03b5\u03bb\u03bf \u03c6\u03b8\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03b2\u03ac\u03b8\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf\u03c5 \u03b1\u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03ae\u03c4\u03bf\u03c5.<\/p>\n<p>\u039c\u03b5 \u03c4\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b1\u03b3\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2 (fMRI) \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b5\u03c6\u03ac\u03bb\u03bf\u03c5 \u03b5\u03b8\u03b5\u03bb\u03bf\u03bd\u03c4\u03ce\u03bd \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b5\u03b8\u03af\u03c3\u03bc\u03b1\u03c4\u03b1 &#8211; \u03cc\u03c0\u03c9\u03c2, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1 \u03ae \u03c4\u03bf \u03c3\u03c7\u03ae\u03bc\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2, \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 &#8211; \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b4\u03b9\u03b5\u03c1\u03b5\u03cd\u03bd\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c5\u03bd\u03b7\u03b8\u03b5\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2, \u03c4\u03bf\u03c5 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03c1\u03bf\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03b4\u03c1\u03b1\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03bf \u00abbranding\u00bb, \u03c3\u03c4\u03bf \u03ba\u03cd\u03c1\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p><strong>\u039a\u03cc\u03bb\u03b1 \u00ab\u03c3\u03c4\u03b1 \u03c4\u03c5\u03c6\u03bb\u03ac\u00bb<\/strong> \u039f\u03b9 \u03c1\u03af\u03b6\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b5\u03c5\u03c1\u03bf\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03bf\u03bd\u03b1 \u0391\u03bd\u03c4\u03cc\u03bd\u03b9\u03bf \u039d\u03c4\u03b1\u03bc\u03ac\u03c3\u03b9\u03bf, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03b5\u03af\u03c7\u03b5 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9, \u03cc\u03c4\u03b1\u03bd \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b4\u03b5\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u00ab\u03bf\u03c1\u03b8\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc\u00bb \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf \u00ab\u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u00bb \u03c4\u03bc\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b5\u03c6\u03ac\u03bb\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2. \u039f \u03c3\u03c4\u03b1\u03b8\u03bc\u03cc\u03c2 \u03cc\u03bc\u03c9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b5 \u03c4\u03b7 \u03b3\u03ad\u03bd\u03bd\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5 \u03ae\u03c4\u03b1\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03af\u03c6\u03b7\u03bc\u03bf \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1 \u00abCoca\/Pepsi\u00bb \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03bf 2004 \u03bf \u03a1\u03b9\u03bd\u03c4 \u039c\u03cc\u03bd\u03c4\u03b1\u03b3\u03ba\u03b9\u03bf\u03c5 \u03c3\u03c4\u03bf \u0399\u03b1\u03c4\u03c1\u03b9\u03ba\u03cc \u039a\u03bf\u03bb\u03ad\u03b3\u03b9\u03bf \u039c\u03c0\u03ad\u03b9\u03bb\u03bf\u03c1.<\/p>\n<p>\u039f \u03b1\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03cc\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03bf\u03bd\u03b5\u03c2 \u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b5 \u03bc\u03b5 \u03bc\u03b1\u03b3\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03b5\u03b8\u03b5\u03bb\u03bf\u03bd\u03c4\u03ad\u03c2 \u03b5\u03bd\u03ce \u03b4\u03bf\u03ba\u03af\u03bc\u03b1\u03b6\u03b1\u03bd Pepsi \u03ba\u03b1\u03b9 Coca-Cola.<strong> \u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c4\u03b5\u03c3\u03c4 \u03ae\u03c4\u03b1\u03bd \u03bc\u03b9\u03b1 \u00ab\u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03c3\u03c4\u03b1 \u03c4\u03c5\u03c6\u03bb\u03ac\u00bb<\/strong> \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf\u03b9 \u03b5\u03be\u03b5\u03c4\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03b4\u03b5\u03bd \u03b3\u03bd\u03ce\u03c1\u03b9\u03b6\u03b1\u03bd \u03c0\u03bf\u03b9\u03bf \u03b1\u03bd\u03b1\u03c8\u03c5\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03af\u03bd\u03bf\u03c5\u03bd: \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b5\u03c6\u03ac\u03bb\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b7\u03bd \u03c4\u03bf\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bf\u03b9 \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u00ab\u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ae\u03c2\u00bb, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03bb\u03b1\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03b8\u03b5\u03bb\u03bf\u03bd\u03c4\u03ad\u03c2 \u03ae\u03c4\u03b1\u03bd \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c3\u03c4\u03b7 \u03bc\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7 \u03bc\u03af\u03b1 \u03ae \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c8\u03c5\u03ba\u03c4\u03b9\u03ba\u03bf\u03cd.<\/p>\n<p>\u03a3\u03c4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c4\u03b5\u03c3\u03c4 <strong>\u03bf\u03b9 \u03b5\u03be\u03b5\u03c4\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03b3\u03bd\u03ce\u03c1\u03b9\u03b6\u03b1\u03bd \u03c4\u03b9 \u03ad\u03c0\u03b9\u03bd\u03b1\u03bd<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b5\u03bd\u03c4\u03b5\u03bb\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b7 Coca-Cola \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03c4\u03b5\u03c1\u03b5\u03af \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03b7\u03c2 Pepsi Cola. \u0395\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ae\u03c2, \u03c5\u03c0\u03ae\u03c1\u03c7\u03b5 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u00ab\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2\u00bb \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03bd\u03ae\u03bc\u03b7\u03c2, \u03c3\u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03bc\u03b5\u03c4\u03c9\u03c0\u03b9\u03b1\u03af\u03bf \u03c6\u03bb\u03bf\u03b9\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03b9\u03c0\u03c0\u03cc\u03ba\u03b1\u03bc\u03c0\u03bf. \u03a4\u03c1\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03b5\u03b8\u03b5\u03bb\u03bf\u03bd\u03c4\u03ad\u03c2 \u03b4\u03ae\u03bb\u03c9\u03c3\u03b1\u03bd \u03cc\u03c4\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd Coca-Cola \u03ba\u03b1\u03b9, \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03b7\u03c2 \u03c4\u03bf\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2, \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c5\u03c4\u03ae \u03b4\u03b5\u03bd \u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03c4\u03b1\u03bd \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03bb\u03b1\u03c5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b5\u03c1\u03b5 \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03b1\u03bd\u03b1\u03c8\u03c5\u03ba\u03c4\u03b9\u03ba\u03cc \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03c4\u03bf\u03c5.<\/p>\n<p><strong>\u03a0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7:<\/strong> \u03a4\u03bf\u03bd \u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u0399\u03b1\u03bd\u03bf\u03c5\u03ac\u03c1\u03b9\u03bf, \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03cc \u00abNeuron\u00bb, \u03bf \u03c8\u03c5\u03c7\u03bf\u03bb\u03cc\u03b3\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03af\u03bf\u03c5 \u03a3\u03c4\u03ac\u03bd\u03c6\u03bf\u03c1\u03bd\u03c4 \u039c\u03c0\u03c1\u03ac\u03b9\u03b1\u03bd \u039d\u03bf\u03cd\u03c4\u03c3\u03bf\u03bd \u03c0\u03c1\u03bf\u03c7\u03ce\u03c1\u03b7\u03c3\u03b5 \u03c4\u03bf \u03b6\u03ae\u03c4\u03b7\u03bc\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b9\u03bf \u03c0\u03ad\u03c1\u03b1, \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u00ab\u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae\u03c2\u00bb \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b1 \u03bf\u03bd\u03bf\u03bc\u03ac\u03b6\u03b5\u03b9, \u00ab\u03c0\u03c1\u03c9\u03c4\u03cc\u03b3\u03bf\u03bd\u03bf\u03b9\u00bb \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03b5 \u03c4\u03bf \u03ad\u03bd\u03c3\u03c4\u03b9\u03ba\u03c4\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03c9\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7. \u039f \u03ba. \u039d\u03bf\u03cd\u03c4\u03c3\u03bf\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03bf\u03c5 \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03c4\u03bf \u03b5\u03be\u03ae\u03c2 \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1: \u03ad\u03b4\u03c9\u03c3\u03b1\u03bd \u03c3\u03b5 \u03b5\u03b8\u03b5\u03bb\u03bf\u03bd\u03c4\u03ad\u03c2 \u03b1\u03c0\u03cc 20 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9, \u03b5\u03bd\u03ce \u03ae\u03c4\u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03bf\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bc\u03b1\u03b3\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03bc\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf, \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03cc\u03b2\u03b1\u03bb\u03b1\u03bd \u03c4\u03b9\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 80 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03bc\u03b5 \u03b1\u03bd\u03b1\u03b3\u03c1\u03b1\u03c6\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03cc\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03cc\u03c0\u03bf\u03b9\u03bf \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac \u03ae\u03b8\u03b5\u03bb\u03b1\u03bd.<\/p>\n<p>\u039f\u03c4\u03b1\u03bd \u03bf\u03b9 \u03b5\u03b8\u03b5\u03bb\u03bf\u03bd\u03c4\u03ad\u03c2 \u03ad\u03b2\u03bb\u03b5\u03c0\u03b1\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ac\u03c1\u03b5\u03c3\u03b1\u03bd, \u03bf\u03b9 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03ba\u03bb\u03b9\u03bd\u03ae \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b5\u03c6\u03ac\u03bb\u03bf\u03c5 \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae \u03b5\u03c5\u03c7\u03ac\u03c1\u03b9\u03c3\u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd. \u0391\u03bd \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03ad\u03ba\u03c1\u03b9\u03bd\u03b1\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03c4\u03b9\u03bc\u03ae \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ae\u03c4\u03b1\u03bd \u03c0\u03bf\u03bb\u03cd \u03c5\u03c8\u03b7\u03bb\u03ae, \u03b7 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03bd\u03ae\u03c3\u03bf\u03c5, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae \u03bf\u03b4\u03c5\u03bd\u03b7\u03c1\u03ce\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd.<\/p>\n<p>\u00ab\u0397 \u03b9\u03b4\u03ad\u03b1\u00bb \u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b5 \u03bf \u03ba. \u039d\u03bf\u03cd\u03c4\u03c3\u03bf\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03ac \u03c4\u03bf\u03c5 \u00ab\u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9, \u03b1\u03bd \u03ba\u03bf\u03b9\u03c4\u03ac\u03be\u03b5\u03b9 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf\u03bd \u03b5\u03b3\u03ba\u03ad\u03c6\u03b1\u03bb\u03bf \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c0\u03c1\u03bf\u03c4\u03bf\u03cd \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03cd\u03bf \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b9 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd. \u03a0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c9 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bc\u03bf\u03bd\u03ae\u03c2 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd\u00bb.<\/p>\n<p>\u039f\u03b9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03b5\u03b3\u03ba\u03ad\u03c6\u03b1\u03bb\u03bf \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03bf\u03bd\u03b5\u03c2 &#8211; \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03af\u03b4\u03b9\u03bf\u03b9 &#8211; \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03bf\u03bb\u03bb\u03ac \u03bd\u03b1 \u03bc\u03ac\u03b8\u03bf\u03c5\u03bd. \u03a4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c1\u03c7\u03af\u03c3\u03b5\u03b9 \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03ae\u03b4\u03b7 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b3\u03b9\u03b1 \u03bd\u03b1 \u00ab\u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03bf\u03c5\u03bd\u00bb \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd.<\/p>\n<p><strong>\u03a4\u03bf \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2:<\/strong> \u03a0\u03b1\u03c1&#8217; \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03bd\u03b5\u03c5\u03c1\u03bf\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03bf\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03bc\u03b1\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03bf \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b4\u03b5\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03b1\u03c0\u03bb\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2, \u03ae\u03b4\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c1\u03c7\u03af\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c3\u03b9\u03b3\u03ac \u03c3\u03b9\u03b3\u03ac \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b1\u03bd\u03c4\u03b9\u03ba\u03c1\u03bf\u03c5\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2. \u039a\u03ac\u03c0\u03bf\u03b9\u03bf\u03b9 \u03ba\u03b1\u03bb\u03c9\u03c3\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03bd\u03ad\u03bf \u03c4\u03bf\u03bc\u03ad\u03b1, \u03ac\u03bb\u03bb\u03bf\u03b9 \u03cc\u03bc\u03c9\u03c2, \u03bc\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd, \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c3\u03ba\u03bf\u03c0\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03bd \u03b5\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03bc\u03cc \u03b5\u03bd\u03cc\u03c2 \u00abbuy button\u00bb \u03ae \u00ab\u03b4\u03b9\u03b1\u03ba\u03cc\u03c0\u03c4\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2\u00bb \u03c3\u03c4\u03bf\u03bd \u03b5\u03b3\u03ba\u03ad\u03c6\u03b1\u03bb\u03cc \u03bc\u03b1\u03c2, \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bf \u039c\u03b5\u03b3\u03ac\u03bb\u03bf\u03c2 \u0391\u03b4\u03b5\u03bb\u03c6\u03cc\u03c2 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ae\u03c2 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ba\u03b1\u03c4\u03ac \u03c4\u03bf \u03b4\u03bf\u03ba\u03bf\u03cd\u03bd.<\/p>\n<p>\u0391\u03bd \u03c0\u03b9\u03c3\u03c4\u03ad\u03c8\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03bf\u03bd\u03b5\u03c2, \u03b2\u03c1\u03b9\u03c3\u03ba\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b1\u03ba\u03c1\u03b9\u03ac \u03b1\u03c0\u03cc \u03ba\u03ac\u03c4\u03b9 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf. \u0397 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03ae\u03b4\u03b7 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae. \u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b5\u03c2 \u03c3\u03c0\u03b5\u03cd\u03b4\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b6\u03b7\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c4\u03bf\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c6\u03ce\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03bd\u03ad\u03bf\u03c5 \u03c4\u03bf\u03bc\u03ad\u03b1, \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03cc\u03bc\u03c9\u03c2 \u03b1\u03c5\u03c4\u03cc \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03bc\u03af\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03cc\u03c1\u03bf\u03c5 <strong>\u00ab\u03bd\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba\u00bb.<\/strong><\/p>\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2, \u03b7 \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae Ford \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c1\u03b5\u03c5\u03bd\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c5\u03c3\u03c7\u03b5\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03c9\u03c2 \u03c6\u03af\u03c1\u03bc\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2. \u0397 Daimler Chrysler, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03b7\u03c2, \u03ad\u03c7\u03b5\u03b9 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b9\u03bf \u03c4\u03b7\u03c2 \u039f\u03c5\u03bb\u03bc \u03c3\u03c4\u03b7 \u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03bb\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03bc\u03b1\u03b3\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2 \u03c4\u03bf\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd \u03c4\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b5\u03c6\u03ac\u03bb\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u00ab\u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u00bb \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03bf\u03c5.<\/p>\n<p>\u039f\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03bf\u03bb\u03cd \u03bb\u03af\u03b3\u03b5\u03c2 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf. \u0391\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03b9\u03ba\u03ae Bright House, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b9\u03bf \u0395\u03bc\u03bf\u03c1\u03b9, \u03ba\u03b1\u03b9 \u03b7 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ae Neurosense. \u03a0\u03c1\u03bf\u03c3\u03c6\u03ac\u03c4\u03c9\u03c2 \u03b4\u03cd\u03bf \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b7 \u0393\u03b1\u03bb\u03bb\u03af\u03b1, \u03b5\u03bd\u03ce \u03ba\u03b1\u03b9 \u03b7 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03b1\u03c0\u03ad\u03ba\u03c4\u03b7\u03c3\u03b5 \u03b5\u03ba\u03c0\u03c1\u03bf\u03c3\u03ce\u03c0\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u03bd\u03ad\u03bf \u03c4\u03bf\u03bc\u03ad\u03b1. \u0397 \u03bd\u03b5\u03bf\u03c3\u03cd\u03c3\u03c4\u03b1\u03c4\u03b7 Delphi, \u03bc\u03b5 \u03ad\u03b4\u03c1\u03b1 \u03c4\u03b7 \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03bd\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7 \u03c7\u03ce\u03c1\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bc\u03b5 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03bb\u03b9\u03bd\u03b9\u03ba\u03ad\u03c2. \u039f\u03c0\u03c9\u03c2 \u03bb\u03ad\u03b5\u03b9 \u03bf \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03cc\u03c2 \u03c4\u03b7\u03c2, \u03ae\u03b4\u03b7 \u03bc\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1, \u03b3\u03bd\u03c9\u03c3\u03c4\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03c1\u03ac\u03c0\u03b5\u03b6\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03ba\u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1495\" src=\"http:\/\/www.businesslife.gr\/wp-content\/uploads\/2014\/09\/Screenshot_1.jpg\" alt=\"Screenshot_1\" width=\"571\" height=\"806\" srcset=\"https:\/\/businesslife.gr\/wp-content\/uploads\/2014\/09\/Screenshot_1.jpg 571w, https:\/\/businesslife.gr\/wp-content\/uploads\/2014\/09\/Screenshot_1-213x300.jpg 213w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1496\" src=\"http:\/\/www.businesslife.gr\/wp-content\/uploads\/2014\/09\/Screenshot_2.jpg\" alt=\"Screenshot_2\" width=\"580\" height=\"801\" srcset=\"https:\/\/businesslife.gr\/wp-content\/uploads\/2014\/09\/Screenshot_2.jpg 580w, https:\/\/businesslife.gr\/wp-content\/uploads\/2014\/09\/Screenshot_2-217x300.jpg 217w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039f \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03c4\u03bf\u03bd \u03ac\u03bb\u03bb\u03bf\u03bd, \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b5\u03c2 \u03c4\u03b1 \u03b3\u03bf\u03cd\u03c3\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03ba\u03ad\u03c8\u03b7 \u03c4\u03bf\u03c5. \u039a\u03ac\u03c4\u03b9 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03ce\u03bd \u03b8\u03bd\u03b7\u03c4\u03ce\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b4\u03b9\u03b1\u03ba\u03b1\u03ae \u03bc\u03b5\u03bd \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03c5\u03c3\u03b5\u03b2\u03ae \u03c0\u03cc\u03b8\u03bf. \u0394\u03b5\u03bd \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2. \u0395\u03bd\u03b1\u03c2 \u03bd\u03ad\u03bf\u03c2 \u03c4\u03bf\u03bc\u03ad\u03b1\u03c2, \u03c4\u03bf \u03bd\u03b5\u03c5\u03c1\u03bf\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03c3\u03c0\u03b5\u03cd\u03b4\u03b5\u03b9 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03c9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ce\u03bd<\/p>\n","protected":false},"author":1,"featured_media":1503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[31,28,13,30,54],"class_list":["post-1493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-internet-marketing","tag-marketing-2","tag-opinions-2","tag-social-media-marketing","tag-propaganda-stin-diafimisi"],"_links":{"self":[{"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/posts\/1493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1493"}],"version-history":[{"count":1,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/posts\/1493\/revisions"}],"predecessor-version":[{"id":3980,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/posts\/1493\/revisions\/3980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=\/wp\/v2\/media\/1503"}],"wp:attachment":[{"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businesslife.gr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}